{"id":394,"date":"2023-10-25T10:50:34","date_gmt":"2023-10-25T10:50:34","guid":{"rendered":"https:\/\/pixelpiernyc.vamtam.com\/?p=394"},"modified":"2026-01-13T14:32:00","modified_gmt":"2026-01-13T19:32:00","slug":"inter-image","status":"publish","type":"post","link":"https:\/\/elemedia.com.co\/es\/inter-image\/","title":{"rendered":"Inter-Image"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Building Trust Through Strategic Design \/ A long-term design partnership supporting financial decision-making across digital and physical channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Services<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tVisual Brand Strategy \u00b7 Graphic Design for Social Media, Web & CRM \u00b7 Visual Systems, <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Client<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tInter-Image<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Year<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t2021 \u2013 Present<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tinterimage.es<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Challenge<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Inter-Image operates in a space where trust is everything \u2014 helping Colombians abroad access credit and financial solutions in a market often opaque and complex.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The challenge was not just visibility, but clarity:
How do you express credibility, expertise, and human support in a field where every interaction carries financial risk and emotional weight?<\/p>

Their brand needed a visual language that could communicate professionalism and reassurance, while accommodating services across digital and physical touchpoints \u2014 from social media to web platforms, CRM journeys, and printed materials for client interactions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Goal<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

To build an identity system and visual ecosystem capable of reinforcing confidence at every stage of the customer journey.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We aimed to develop a cohesive brand presence that would:<\/p>

  • Translate the complexity of financial services into clear visual communication<\/p><\/li>

  • Provide consistency across platforms and materials<\/p><\/li>

  • Establish a recognizable and trustworthy image for audiences living and working abroad<\/p><\/li><\/ul>

    The goal was to ensure that every design speaks both to rational clarity<\/em> and emotional assurance<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    Approach<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Over four years of collaboration, we embedded ourselves in the brand\u2019s strategic evolution.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    We supported Inter-Image with:<\/p>

    • Graphic design for digital content<\/strong> that communicates clearly and consistently on social channels<\/p><\/li>

    • Website and CRM design<\/strong> structured to guide users through decision-making with transparency<\/p><\/li>

    • Printed and event materials<\/strong> that reinforce professional presence in face-to-face contexts<\/p><\/li><\/ul>

      Every piece was crafted as part of a unified system \u2014 ensuring continuity in tone, look, and experience across formats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

      \n\t\t\t\t\t
      \n\t\t
      \n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
      \n\t\t\t\t\t
      \n\t\t
      \n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t
      Result<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
      \n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t

      Inter-Image now presents a visual identity that reflects its core promise: reliable financial guidance for Colombians overseas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      The brand communicates with confidence, simplicity, and cohesion \u2014 reinforcing trust at every touchpoint.
      What began as a functional identity has grown into a robust visual ecosystem that supports business growth, user understanding, and meaningful connections.<\/p>

      Today, Inter-Image stands as a trusted partner<\/strong> for clients navigating critical financial decisions far from home.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

      \n\t\t\t\t\t
      \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
      \n\t\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t

      Design that inspires confidence. Strategy that builds relationships.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
      \n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t

      Design that inspires confidence. Strategy that builds relationships.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
      \n\t\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t
      \n\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
      \n\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
      \n\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
      \n\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
      \n\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
      \n\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
      \n\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t
      <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t
      Next project<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Financial Solutions & Credit Advisory | Building Trust Through Strategic Design \/ A long-term design partnership supporting financial decision-making across digital and physical channels<\/p>","protected":false},"author":2,"featured_media":16919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[14,16,33,39],"class_list":["post-394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-art-direction","tag-branding","tag-strategy","tag-website-design"],"_links":{"self":[{"href":"https:\/\/elemedia.com.co\/es\/wp-json\/wp\/v2\/posts\/394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elemedia.com.co\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elemedia.com.co\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elemedia.com.co\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elemedia.com.co\/es\/wp-json\/wp\/v2\/comments?post=394"}],"version-history":[{"count":20,"href":"https:\/\/elemedia.com.co\/es\/wp-json\/wp\/v2\/posts\/394\/revisions"}],"predecessor-version":[{"id":16964,"href":"https:\/\/elemedia.com.co\/es\/wp-json\/wp\/v2\/posts\/394\/revisions\/16964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elemedia.com.co\/es\/wp-json\/wp\/v2\/media\/16919"}],"wp:attachment":[{"href":"https:\/\/elemedia.com.co\/es\/wp-json\/wp\/v2\/media?parent=394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elemedia.com.co\/es\/wp-json\/wp\/v2\/categories?post=394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elemedia.com.co\/es\/wp-json\/wp\/v2\/tags?post=394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}